Projects

Strategic media engagement for advocacy on diabetes and other NCDs, WDF17-1494

WDF17-1494
To roll out a large-scale advocacy and awareness initiative on diabetes and other NCDs through differentiated media engagement and capacity building of journalists, stakeholders and opinion leaders.

Objectives

To roll out a large-scale advocacy and awareness initiative on diabetes and other NCDs through differentiated media engagement and capacity building of journalists, stakeholders and opinion leaders.

 

Approach

Preparatory stage including mobilisation by national NCD alliance of relevant stakeholders in each country within media, government and civil society some of which are already part of existing networks.

Development of memorandum of understanding (MoU) between national NCD alliances and key leading nationwide media stakeholders and broadcasters (tv, radio, newspaper), some of which are already part of existing networks and collaborations. The MoUs shall establish a framework for the partnerships on capacity building and implementation of outlined media and advocacy activities.

Roll-out of a wide range of media activities by these national NCD-media alliances including through;

  1. Expert appearances and interview on tv and radio, when possible and timely to be aligned with notable policy changes or other critical NCD related events

  2. Newspaper editorials and columns

  3. Deeper thematic and participatory tv and radio programmes and debates

  4. Focused patient stories in tv, radio and newspaper, incl in connection with WDD, with patients (i.e. ‘advocates’) carefully selected from within patient organisations of the national NCD alliances, and

  5. Promote such patient advocates and other NCD material and media content through social media channels.

 

Expected results

  • At least three leading media stakeholders (‘media houses’) in each country mobilised and assigned to new NCD-media working groups through MoUs; workshops and monthly meetings held

  • At least 50 journalists trained within NCDs, and at least 25 NCD experts trained within media and communication

  • At least 60 tv/radio appearances conducted; at least 50 newspaper editorials published; at least 720 social media posts published

  • At least two million people reached through the various media campaigns, but a broader reach across the East African region is expected

  • A 30% increase in media content on NCDs among media stakeholders involved

Enhanced media attention and derived public awareness and demand support the achievement  of a 15% increase in government health budget allocation towards diabetes and other NCDs.

Project information

Project nr.: 
WDF17-1494
Project Status: 
Ongoing
Interventions and focus areas: 
Primary focus area: 
Region: 
Africa
Address of head office: 
Uganda
Partners: 
NCD Alliance
Project responsible: 
Mr. David Mulabi
Project start date: 
2019 to 2020
Project budget: 
USD 358,146
WDF contribution: 
USD 150,000

Expected results

  • At least three leading media stakeholders (‘media houses’) in each country mobilised and assigned to new NCD-media working groups through MoUs; workshops and monthly meetings held
  • At least 50 journalists trained within NCDs, and at least 25 NCD experts trained within media and communication
  • At least 60 tv/radio appearances conducted; at least 50 newspaper editorials published; at least 720 social media posts published
  • At least two million people reached through the various media campaigns, but a broader reach across the East African region is expected
  • A 30% increase in media content on NCDs among media stakeholders to be involved
    + more