WDF logo guidelines

The first line in our code of conduct says that;
”The aim is to alleviate human suffering related to diabetes and its complications among those least able to withstand the burden of the disease.”

To be able to help the most it is of great importance that our communication is efficient and direct, for this purpose our logo and visual identity are important tools.

WDF logo used in screening campaign Kerala, India.

About our logo

The logo of the World Diabetes Foundation is a drop of blood partly including a sugar cube, illustrating diabetes as a condition with sugar in the blood. Diabetes is characterized by the afflicted being partly or totally unable to effectively use the sugar from the food, caused by a lack of insulin in the body. Sugar which is necessary to feed muscles and brain.

In many countries the lay expression for suffering from for diabetes is “having sugar”.

Copyright and use of the WDF logo

The logo of the World Diabetes Foundation is the property of the World Diabetes Foundation and is protected by copyright laws. The logos as well as trademarks and service marks displayed on this site are protected worldwide, and no use of any of these may be made without the prior written consent of the World Diabetes Foundation.

Reproduction Entitlement

The logo has been designed for the exclusive use of the Board and Secretariat of the World Diabetes Foundation.

On request, project partners, organizations and stakeholders involved in WDF initiatives in an official capacity, as well as the press, are permitted to use the logo in promotional documents and official publications, supported and/or endorsed by WDF and in connection to journalistic coverage of WDF as an organisation. The WDF will not accept the use of the logo in any commercial context with the aim of creating profit or personal gain.

The logo can be downloaded from our website and used only according to these guidelines.

Before going to print, written permission needs to be obtained from the WDF Secretariat. Please contact Communication Manager, Jamal R. Butt. 

E-Mail; jmbu@worlddiabetesfoundation.org

If material is produced in a printed version depicting the WDF logo, a copy of an example thereof must be send to Communications Manager.

Reproduction

The logo is not to be changed in any way. Under no circumstances is it to be re-drawn, re-proportioned, cropped or modified. The size can be proportionally enlarged or reduced to a legible size. The title is an inseparable part of the logo and must be printed in the given font, size and position under the logo as shown in the example below.

Using a dark background, the text may be presented in white as in the version "WDF Logo Negative".

Use of colour

The World Diabetes Foundation is using the colours red, black, grey and white in the logo and generally in the design. The logo is only to be reproduced on print in CMYK. Logo and title may be depicted in greytones if necessary.

Non-printable space

Whenever the WDF logo is used, sufficient space should be maintained between the logo itself and any further text or graphic elements which may appear on the page. A distance of at least 30% of the horizontal and vertical dimensions of the logo is recommended. The same distance should be maintained between the logo and page borders.

Go to logo download page